CPM (cost per thousand) Comparison Chart

Source:  OAAA 2011

  • Billboards command undiluted attention
  • Billboards reach all demographics. Including the higher income level demographic, who generally drive more often.
  • Billboard advertising delivers name and brand awareness in a ‘BIG’ repetitive way
  • Billboards you can’t turn them off, turn them over, record over them, or delete.
  • All businesses have and on-premise identifying sign. Using Billboard advertising uses that idea, in usually a larger format, and in a targeted marketing area.
  • Limited waste circulation
  • Billboard advertising is one of the most cost effective components to your targeted marketing campaign.