CPM (cost per thousand) Comparison Chart
Source: OAAA 2011
- Billboards command undiluted attention
- Billboards reach all demographics. Including the higher income level demographic, who generally drive more often.
- Billboard advertising delivers name and brand awareness in a ‘BIG’ repetitive way
- Billboards you can’t turn them off, turn them over, record over them, or delete.
- All businesses have and on-premise identifying sign. Using Billboard advertising uses that idea, in usually a larger format, and in a targeted marketing area.
- Limited waste circulation
- Billboard advertising is one of the most cost effective components to your targeted marketing campaign.